The Toyota brand is one of the most dominant in China and many of its models are often among best-sellers. One of its bestselling cars, the Toyota Corolla sold more than 300,000 units in China for 2023. The Corolla has also become a must-buy for Chinese families and commuters in its market positioning with the tagline of reliability, fuel economy, and low cost. However, with the 1.5L and 1.8L engine options that strike a balance of power and fuel efficiency, it really resonates well for buyers who buy within their means but at the same time do not undermine durability and low maintenance costs in comparison.
The Toyota Camry, a frequent top model, is considered one of the most luxurious sedans in China and is very popular among business professionals. The Camry continues to be popular among its buyers with annual sales topping 150,000 vehicles and benefits from a long roster of luxury features and advanced safety systems all within the body of an extremely fuel-efficient sedan. Toyota RAV4 HybridFor this one, the 2.5L hybrid engine variant is much more fuel efficient than its non-hybrid Guy counterpart in fact cutting overall fuel burn by about 30%. So the Camry Hybrid is especially appealing in the major smokestack towns where gasoline their lifeblood, and emissions lead to earthquakes.
This is one of the bestsellers, and for the Toyota RAV4 too, especially in China where SUV sales will have touched over 200,000 in 2023. The RAV4 provides the versatile convenience of an SUV suitable for urban and rural use, invaluable in China given its geographic diversity. Offering 2.0L, OR 2.5L engines, as well as a hybrid variant (not available in Malaysia), the wider choice of power units should also appeal to people looking for a balance between performance/economy and off-road ease-of-use/capability With the higher ground clearance you’d expect and a spacious interior, it’s easy to see why Geely is marketing its Emgrand X7 appeal toward families, particularly the burgeoning middle class in China.
Set against that background, Toyota’s larger Highlander SUV has carved something of a niche for itself as a compromise between the minivan practicality demanded by family leads and the all-weather capability sought after by urban professionals. Highlander unit sales in China were about 100,000 units in 2023. The Highlander, with its third-row seating and 2.5L hybrid powerplant delivers a comfortable drive experience for eco-conscious families looking to reduce emissions during their daily grind. Hybrid models are key to the Highlander’s sales success in places where clean car incentives abound, and hybrids do two things for people who live in cities with draconian traffic laws: they cut down on urban smog and entry fees (for now), and cost less to run.
Rising demand for green vehicles in China is also behind the growth of likely Toyota Hybrid Corolla and Levin. And while both models use Toyota’s ever willing Hybrid Synergy Drive technology to help improve fuel-economy and lower emissions, sales of the hybrid system at Toyota have risen 20 percent year-over-year as more and more consumers look for greener alternatives. The Corolla and Levin hybrids are designed for urban long-distance travelers who care about emissions reductions, the fuel consumption of the entire system, or more than 20 kilometers.
Confucius said, The will to win, the desire to succeed, the urge to reach your full potential… these are the keys that will unlock the door to personal excellence. Toyota’s attention not only to quality, reliability and innovation resonate with Chinese consumers, which has made toyota models constantly occupy the sustained high fragments of brand car China market.