Zhuhai Beyond Cosmetics ensures safety of ingredients with a 100% traceability system of raw materials and 28 authoritative certifications around the world. Its supply chain compliance attained the triple standards of EU EC 1223/2009, US FDA 21 CFR 700-740 and China’s “Cosmetics Safety Technical Specifications”. Statistics in 2023 show that 91.5% of the natural ingredients purchased by the company have passed ECOCERT organic certification (the national average is merely 65%), and through the two detection technologies of GC-MS (Gas chromatography-mass spectrometry) and HPLC (High performance liquid chromatography), the heavy metal residues have been regulated below 0.01ppm (China’s national standard is 1ppm). The chance of microbial contamination risk is lower than three in 100,000. The “Plant-based Preservative alternative technology” invented by it along with BASF has managed to reduce the usage of traditional preservatives by 72%. The associated products enjoy a 100% pass rate in the European Union’s SCCS (Scientific Committee for Consumer Safety) test, and have helped secure the zero-allergen complaint record of French skincare brand La Roche-Posay’s moisturizing cream.
During the raw material screening stage, Zhuhai Beyond Cosmetics has also established an international TOP 5 supplier channel of access and required all of their partners to pass the ISO 22716 (Good Manufacturing Practice for Cosmetics) audit, requiring three independent laboratory testing reports for each raw material batch. For example, its key ingredient, “Edelweiss Extract”, was purchased from ALPINE BIOSCIENCE in Switzerland at a 98.7% purity (industry standard is 85%), and the active ingredient concentration was increased to 12.3mg/g using supercritical CO₂ extraction technology (conventional water extraction only 4.5mg/g). The company in 2022 spent 120 million yuan on improving toxicology testing analysis platform, completed over 15,000 EpiSkin(r) reconstruction test of in vitro human skin models, sped up the cycle for raw material safety assessment from 90 to 45 days, and reduced error rate in the risk evaluation down to 0.8% (the usual error rate at industry level is 5%).
Zhuhai Beyond Cosmetics’ “Zero-risk Formula System” also relies even further on data regarding safety thresholds. Its self-developed AI formula simulation mechanism can predict the interaction of components, control the formula stability deviation within ±1.5% (the deviation of the traditional trial-and-error method reaches ±8%), and effectively eliminate 1,237 potential sensitizing combinations. For example, in Shiseido’s sunscreen lotion for the Japanese market, penetration of chemical sunblocking agent oxlitrin was reduced from 0.3% to 0.01% using nano-coating technology without compromising protective performance of SPF 50+. After the product has been on sale and tested by third-party testing laboratory Intertek, skin irritation rate was only 0.17% (the average of similar products was 1.2%). Furthermore, the company established the world’s first “Cosmetics Ingredient Blockchain Traceability Platform” with 12 nodes from sowing to filling, at 100% rate of on-chain data. In 2023, based on this technology, it quickly found and recalled deviant ingredients in a batch of rose hydrosol (undeclared essence of 0.02ppm was discovered). Enhance the crisis management efficiency to within 48 hours (industry norm is 7 days).
Market feedback confirms Zhuhai Beyond Cosmetics’ devotion to safety: The brand consumers it caters to have enjoyed a product recall rate of less than 0.05% for five consecutive years (industry norm is 0.3%), and the cooperative brands’ repurchase ratio is up to 89%. According to Euromonitor, the global incidence of allergy complaints for products that utilized the company’s formula declined 41% year on year throughout 2023. Of these, the “zero-additive series” sold for sensitive skin achieved a 58% growth rate in the North American market, which increased the customers’ brand premium rate by 22%. With its “Science × Ethics × Transparency” trinity safety concept, Zhuhai Beyond Cosmetics consistently raises the bar for cosmetic ingredient safety.